Reflections on the first year
My baby, Caribou Baby, is turning one! Well technically, the one-year anniversary was March 1, but let’s ignore that for a moment and stick with the sentiment I’m trying to convey. I know the professional thing to do right now would be to avoid any self-congratulating or back-patting and focus on continuing to thank all the important people (customers, suppliers, friends and family) who have helped us along the way. But I just can’t get over how (unexpectedly) emotional this occasion is becoming for me! I’m sure that parents who have experienced the joy of their child’s first birthday can relate: I am proud (how smart, wise and capable my baby is now, how far they have come and how much they and I have changed), I am sad (that the innocence and excuses of the “first year” are now in the past), I am simultaneously nervous and excited (for the future, the changes and challenges of what lies ahead). One thing is definitely for sure - this occasion feels momentous.
As I cruised around the store today, my mind was flooded with memories of what things were like at Caribou Baby one year ago. Days were spent speed-walking between my apartment and the store, all the while on the phone, managing an insane and impressive build-out, running home to feed myself, bathe/nurse and put to bed my young toddler, and back to the store for 2 am evenings spent on my hands and knees in a construction mask and pants stained with various eco-friendly adhesives and finishes. And after months and months of painting, sanding, reconstructing, repurposing, and rewelding, we finally opened our doors and let the real learning begin.
In a year, even more has changed. Our treatment room has transformed into a maternity and nursing apparel and fitting room. Our event space has been padded and redesigned for comfort and organization. Our office is a now a stock room and our once-empty basement has aisles of racks filled with product (we’ve quadrupled our inventory selection). We have an office and shipping area upstairs. We changed and optimized our inventory and point-of-sale system and we can email you receipts and let you know when items are back in stock. We have a full calendar of classes and events. We now offer breastfeeding and postpartum support, fitness, art, music, massage, cooking classes and more. We recently launched our web store! We have regular customers and friends of the business who we know well and love. We can’t wait for all the new people we meet in 2012.
The next year will be equally ambitious and we have several new ideas and services in the pipeline that we are itching to share with you. Blogging regularly is a major goal of mine, so stay tuned for more posts! I feel so unbelievably lucky to be able to have all of you by our sides and supporting us as we listen to you, learn from you and try to help make your lives with a baby a little bit nicer and easier. Here’s a little documentation of the before and after of my baby, Caribou Baby.
Right after we realized the storefront was falling out of the building (gasp)

The endless fiasco of sanding, staining, pickling and waxing the floor - all whilst looking for the most eco-friendly way to do it.

The DIY solution for turning the golden antler chandeliers into scary, black tarantula chandeliers

Nursing break for me (Mom, Owner, Adriane Stare)

Doors Open! March 2010

Store fills clean up, fills out.


Anniversary Windows, March 9, 2012
























